Mission & Vision

To engage common man in the prosperous future

Vision Statement

Increase the value of our company, expand our portfolio of brands, and enter new markets by exceeding customer expectations, becoming market leaders, and achieving operational excellence.

We know that our performance is measured through the eyes of our customers, and endeavor to exceed their every expectation. We remain dedicated to developing our proprietary brands while continuing to engage in mutually beneficial long-term joint venture cooperation with solid and respected global industry leaders where engineering, manufacturing, and marketing synergies are recognized.

Our operating philosophy states that we are our customer's "first partner", emphasizing the importance that we place on the customer relationship. Our reasons for working with energy, passion, and respect are twofold: to establish and maintain long-term customer relationships, and to build the most desirable vehicles in the world.